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AskART
Advertising Guidelines
For More Information
Contact AskART
AskARTAds@AskART.com
(480) 703-9535
AskART’s advertising
opportunities are unique to the Internet because homepage ads take the visitor
to an HTML information web page on the AskART website. This information page is
more like a magazine ad that can contain multiple
links to your website. This allows visitors to get an overall snapshot of your
gallery, auction house or event all in one spot.
Design and
Production Options
Ads and HTML
Information Web Page
 Option 1 – You may produce your own ad and
HTML
information web page working within the parameters set by AskART guidelines (below). If there are any issues with the HTML or banners ads, we will ask your graphic designer to provide the modifications.
Option 2 –AskART can arrange for
production of your ad. You can contract
with AskART’s outside designers to produce your ad(s) and HTML information web page. Their experience will help speed the process and
deliver your project with less hassle. This would be a separate contract between you and the
outside designer. Fees for their services vary depending on
the complexity of your ads and number of revisions. Contact us for our
recommended designer.
Option 3 – A
Combined production effort.
You
or your staff can combine efforts with the AskART’s contract designers to fill
in where help may needed in producing your ad(s) and/or HTML information web
page.
Deadlines
All
files should be completed and delivered to our advertising
coordinator one week prior to the “live” date of your ad.
Homepage Ad Banner Specifications
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4
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Large
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300x335
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40KB Max
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No
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No
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.jpg or .gif
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4
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Small
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300x65
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15KB Max
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No
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No
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.jpg or .gif
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Four Large Banners
Up to four large 300x335 pixel ads can be displayed
at random to allow exposure to more pieces during your campaign.
Your logo may appear but please keep it small and subtle. These ads
should have the name of the exhibition or sale, along with a call to
action such as "Click Here." 80% of the ad space should feature the artwork while the remaining 20% can display logo and copy. Please see acceptable examples of the primary home page ad.
Four Small
Banners
Up to four
300x65 pixel ads can be displayed at random by our servers. The
small banner ads can include your logo, short text and a call to action,
such as an exhibition announcement. E.g. "Pennsylvania Impressionism
Exhibition - Click Here."
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Logo
Your logo
may appear but please keep it small and subtle. We wish to keep the AskART logo
as the predominant logo on the page while highlighting the
art.
HTML
Information Web Page Guidelines
Text
Give a brief description of your event. Include dates, times, featured
artist(s), location and directions with links to your website. Attractive,
intriguing images and text will help draw your reader to scroll down through
your entire web page ad. Additional information might include estimated auction
prices, registration details, or any other pertinent details.
Images on Your HTML Information Page
You may submit up to 10 images of artwork in either .gif or .jpg format for a
total combined size of up to 150KB. Please
keep your file sizes as small as possible while maintaining their quality. All
images must be identified under the image with the artist’s name and the
artwork’s title (in italics). Copyright responsibility is yours.
Length of Ad
We recommend keeping things brief and to the
point, as most viewers just want the facts.
Hyperlinks
Your AskART HTML web page should include hyperlinks to your web site. These
can link to your home page, individual pages on your site, directions to your
gallery or event and extended educational and information pages. All links
should spawn a new browser window using the HTML code target="_blank"
to help keep AskART.com’s browser window open behind yours.
HTML Information Web Page Specifications
All files should be completed and delivered to our advertising coordinator one
week prior to the “live” date of your ad. This
allows time to review and possibly make revisions to your ad. For examples of
this ad and format please visit:
http://www.AskART.com/AskART/Advertising/Ad_Demo1.aspx
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All HTML will be contained within a table 524 pixels
wide <table width="524"> </table> the height is be
determined by the content of the page. Background colors are allowed.
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HTML submissions must be tested and found compatible with
Netscape versions 4.0 and higher and Internet Explorer versions 4.0 and higher.
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Place the HTML file and all image files in a single directory.
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File names should have an extension of .htm,
.html, .jpg, or .gif. Submit HTML page(s) and all associated images compressed
in a .zip file.
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All images must be hosted by AskART and locally referenced
within the ad directory.
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Do not use Cascading Style Sheets (CSS), Animation, JavaScript,
Java, Shockwave, Forms or image maps.
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Do not include <HTML>, <META>, <HEAD>,
<TITLE> or <BODY> tags in your submission.
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Specify up to 30 characters for image ALT text, including
spaces.
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Target URLs may not exceed 200 characters.
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Your website and linked pages must be live at the time of
submission.
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Generally, faux-functionality or misleading users into clicking on
an ad is not permitted.
Options 2 and 3
Creative
guide for working with AskART’s contract designers
You or a member of your staff will be acting
as Art Director conveying and delivering detailed text descriptions and image
files to complete the look and feel of your ad(s) and HTML information web
page. AskART can recommend an outside designer and/or web producer who can
guide you through this process.
Submitting
Artwork and Text Files
Preferably
all communications and image files will be
PC compatible and sent via email with no single email exceeding 300KB. We will
be happy to explain file compression and formats .zip, .jpg, .gif and others
prior to sending your files.
Logos and
banners may be stand-alone files or be contained in Microsoft Word documents or
Microsoft Excel spreadsheets. If artwork can be found on a website or a banner
pick-up site, please send the exact URL. If in doubt, contact your AskART
representative for details.
Mailing
your event print materials to us will help convey your ideas. If by post,
please include any handouts, brochures, business cards, ads and print
collateral, which would be helpful. We will need RGB Colors, typefaces, or
graphics, which are a part of your look.
Logos: Logos should be
submitted in digital format as .GIF, .BMP or .JPG files. If this is not
possible, please contact your AskART representative for options.
Colors: All colors should
be specified as a hexadecimal web color number, Pantone matching number, or
using any standard color matching system and not intentionally blend with the
AskART color scheme as to appear to be part of the AskART web site.
Text: You will be asked
to provide ad copy and one text describing your event and artist work to be
highlighted on your AskART web page. This should be concise and get your
message across.
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Please allow ten business days from the receipt of all materials
to the creation of your ad(s) and HTML information web page. Both you and
AskART will sign off on the final advertisement and landing page before they go
live.
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The Advertiser is responsible for the inclusion of any copyright
notices.
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Ads should not lead the viewer to believe the content is news
rather than advertising. AskART also follows this policy. We encourage your ad
to include artist educational content.
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The AskART family of brands may not be used to imply affiliation
with or an endorsement by AskART—whether an AskART product, content, or
service—unless such a relationship exists. AskART branding, which includes
logos and proprietary images from AskART or any of the AskART family of brands,
cannot be used within an ad banner.
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AskART reserves the right to reject any graphic, text
description, or URL.
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