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Howard Ketcham

 (born 1902)
Howard Ketcham was active/lived in New York.  Howard Ketcham is known for engineering color designer, writer, teacher.

Biography   Howard Ketcham

An "ad-man turned colorest" and known as "the father of color engineering", Howard Ketcham became part of the Color Revolution through his work with DuPont corporation's Duco Color Advisory Service.  There for eight years he was Du Pont's chief colorist, and not only created and managed colors but set up a tracking method to determine which colors led to the strongest sales.  "Beginning in the summer of 1929 Ketcham tracked these three groups and measured the rise and fall of color families, such as reds, browns, and yellows. His research revealed how the Great Depression affected consumers' buying habits.  By 1933 black was back in business, a major challenger to blue. The Automobile Color Index summarized these trends   ...  Displaying 750 of 2051 characters.

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