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 George Lois  (1931 - )

About: George Lois


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Lived/Active: New York      Known for: magazine cover illustrator-Esquire

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This biography from the Archives of AskART:
Famous for his "in-your-face' cover illustrations for Esquire magazine, George Lois had his work featured at the Museum of Modern Art in New York City in the spring of 2008.  Titled "George Lois: The Esquire Covers", the exhibition with 32 of his covers published between 1962 and 1972, opened on April 25th and put "Lois's trademark mix of brash concepts, streamlined design, and high-art influences on full display." 

Examples of brashness are the cover showing Muhammed Ali punctured with arrows like San Sebastian when he was barred from the boxing ring for refusing to fight in Vietnam; and the cover with Andy Warhol drowning in Campbell's tomato soup. 

Of his approach to creating the covers, Lois said:  . . ."It's not enough to simply show something---you have to make a statement."

William Bostwick, "ARTTALK", ARTnews, May 2008, p. 46

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