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 Max Walter  (1908 - 1988)

About: Max Walter
 

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Lived/Active: New Jersey/New York      Known for: advertising interior illustrations, ink and wash drawings

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Ad Code: 3
Max Walter
Pen and Ink and Wash illustration (1944)
Artwork images are copyright of the artist or assignee
This biography from the Archives of AskART:
The following information was submitted by Jack Lubiner, who 'discovered' the artist and then through research, writing and exhibition led others to 'discover' Max Walter. Of this work, Lubiner, now curator of the Max Walter collection, wrote that "it was November 1, 1988 that I uncovered the pen and ink drawings of Max Walter."

Max Walter, (1908-1988) was an illustrator whose work appeared in American newspapers and magazines between the years of 1936-1979.  Mr. Walter studied at the Art Students League, The Cooper Union and The New York School of Interior Design.

At the Art Students League, Me. Walter studied with Frederick F. Goudy and George W. Bridgman. At the time that Walter studied at the School of Interior Design, the college faculty included legendary names such as Nancy McClelland, Paul Chalfin and Ruby Ross Wood.

W & J Sloane of New York City was Max Walter's primary client for forty years.  Walter also illustrated magazine advertisements for the Tomlinson and Drexel Heritage Companies.    
       
In 1990, David Coffin of Drexel Heritage noted "Max Walters illustrations were the mainstay of the Drexel Heritage retail advertising program for thirty-five years. Max set the standard by which all other illustrators who serve the home furnishings industry are compared.  His unparalleled talent and contributions over the years have established him as a legend in this industry."       

Collections:

The Metropolitan Museum of Art
The Brooklyn Museum
The Gladys Marcus Library at The Museum of FIT
The Museum of the City of New York
The Cooper-Hewitt Museum
The New Jersey State Museum
The Newark, New Jersey Public Library                        
The Bienecke Rare Book and Manuscript Library, Yale University:  The Summary of the Max Walter Collection, sold to Yale University, reads: "The collection consists primarily of pen-and-wash drawings of furniture and home accessories drawn by Max Walter for the W. & J. Sloane company. The drawings depict a range of furniture and home furnishing styles available to the public and were featured in advertisements for W. & J. Sloane printed in newspapers and magazine. The drawings document changing styles in the American commercial domestic furniture industry in the middle decades of the twentieth century. Also found are sketchbooks containing pastel, watercolor, pencil, and pen-and-wash drawings and copies of print advertisements featuring Walter's drawings.

Exhibitions:

The New York School of Interior Design,2004 "The Way we Lived"
The New York Public Library,1994, 'Max Walter: Pen and ink drawings"
The Cooper-Hewitt Museum, 1994, "Design and the American Consumer" 1925-1975
The Museum of the City of New York, 1989, "The Worlds Fair of 1939"

Publications:

The New York Times, 1939-!979   Over a forty year career, several thousand display
advertisements for the W&J Sloane stores where drawn by Max Walter for the Times and many other

American publications including the Houston Post, The Philadelphia Inquirer newspapers and House Beautiful and House & Garden magazines.

Tide: The news magazine of advertising and marketing, pg. 88, 1944, article:

A Complete Guide to Drawing by Gene Byrnes pg. 352-354, The Simon and Schuster Co. New York City, 1948 (Several examples of Mr. Walter's work)

"How to Design Effective Store Advertising" pg.14 Moris L. Rosinblum, 1961, article

The Way We Lived" The Illustrations of Max Walter for W&J Sloane, from the Collection of Jack Lubiner, 103 leaves, illustrations

The New York School of Interior Design, 2004, book of Mr. Walter's work

                                                
                                 
                                                   

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