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 Howard Klau Forsberg  (1918 - 2002)

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Lived/Active: New Mexico/Connecticut/Wisconsin      Known for: historical-western genre, illustration

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Ad Code: 4
Howard Klau Forsberg
from Auction House Records.
Boy and dog looking out window
Artwork images are copyright of the artist or assignee
This biography from the Archives of AskART:
Howard Klau Forsberg of Rio Rancho, New Mexico, a book and magazine illustrator who also taught at the Famous Artists School in Connecticut and painted Western art in Arizona, California and New Mexico, died on November 22, 2002 at the age of 84, after a brief illness.

Forsberg had done illustrations for Walt Disney, Hanna-Barbera, Life Magazine, Reader's Digest, Ladies' Home Journal and Collier's Magazine in a career that spanned 65 years.  His work included magazine covers and story illustrations as well as ads and billboards for such commercial clients as Pepsi-Cola, Budweiser, Ford Motor Co. and Mattel Toys.  Among the books he illustrated for Disney were, The Magic of Mary Poppins and Walt Disney Introduces: Winnie the Pooh.  Forsberg also was the author and illustrator of his own book, An Approach to Figure Painting for the Beginner.

Howard Klau Forsberg was born in 1918 in Milwaukee, the son and grandson of artists. He embarked on his own career at 16, studying at the Layton School of Art in Milwaukee and at the Frederic Mizen School in Chicago.   He served as an apprentice at the Roger Grauman Studio in Chicago and moved up to illustrator at Stephens, Hall and Biondi, another Chicago studio with contracts in advertising and publishing.  Mr. Forsberg was a featured artist for the cover of Coronet Magazine (owned by Esquire) for the period of 1947 through 1951, appearing on the cover at least 12 times.  Coronet  Magazine , which ceased operations in the mid 1960's, had a circulation of over 2.5 million at the time Mr. Forsberg was featured.  Cornonet featured "real life " scenes on their magazine and was prelude to the very successful run of Norman Rockwell's American Scenes that appeared on the cover of  the Saturday Evening Post in the 1960's and later.

He was an instructor for 11 years at the Famous Artists School in Westport, Connecticut, before moving to New Mexico in 1977 and devoting his final 25 years to painting the West.

His work was shown in galleries in Santa Fe, Taos, Albuquerque and Cimarron, New Mexico; Dallas; New Orleans; Jackson Hole, Wyoming; and in Sedona and Tucson, Arizona.  He lived in Tucson briefly during the late 1940s.  He also traveled in Wyoming, Montana, Idaho and British Columbia as his work turned westward in the 1940s and 1950s.  He moved his family to Pasadena, California in 1952 and headed a commercial art agency in Los Angeles until the mid-1960s, when he joined the faculty at Famous Artists.

Sources include:
Information submitted by Tom Moe, cousin of the artist.  Material is from family notes, The Associated Press, November 24, 2002 and from the Rio Rancho Observer, November 27, 2002.
Additional information courtesy of Michael L. Heup, Mr. Forsberg's nephew.

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